The State of Voice in the Airline Industry

A deep-dive report

Steff Preyer

Business Director

Last Updated : 04/10/19

Page contents


Introduction to voice in the airline industry

By 2022, 55% of households are expected to own a smart speaker. The mass adoption of voice assistants like Amazon Alexa and the Google Assistant means consumers are changing behaviours and forming new habits, and the airline industry will need to adapt to this shift. In fact, in a survey conducted by Adweek, they found that 48% of consumers had used voice assistants to check flight status and/or buy a plane ticket.

Although many airline brands have already created voice apps – including KLM, Ryanair and easyJet – there is a lot more potential to use voice technology to support the customer at every stage of the research and purchase journey.

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Steff Preyer

Business Director

Previously an Account Director at ROAST, Steff joined Rabbit & Pork to help brands understand the potential for Voice Search and defines use cases to drive maximum impact for awareness, retention and revenue.
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