The Assistant Powered Future is Closer than You Think

Highlights from our iAB Stay Engaged podcast

John Campbell

Managing Director & Co founder

Last month Katherine and Steff took over an episode of the iAB Stay Engaged podcast.

With hundreds of millions of Amazon Alexa smart speakers in homes worldwide, and Google Assistant available on more than a billion devices, an assistant powered future is much closer than people think. This session analyses a day in the near future, envisioning how consumers will use virtual assistants to enrich their everyday lives and exploring what brands can do to get in on the action.

Listen below to the three scenarios of how assistants in the future will change the way we interact with content, data and consumer goods. Thanks to Jamie and Christina from our marketing team for voicing over these examples. in the podcast Katherine and Steff explain which elements are live today and which are still being worked upon – link at the bottom to the full podcast.

Morning exercise

Our first scenario looked at the morning exercise routine; how could a smart assistant get you out of bed, motivated and use data from other devices and sources to customise exercise for you.


We know that smart speakers are an ideal fit in the kitchen and for cooking, but what happens when they are integrated with smart appliances and your shopping order?

TV time

The day is done, you want to relax but you find yourself scrolling through Netflix to find something to watch… how could the smart assistant help you and set the tone for the night?

Listen to the full podcast

As mentioned, in the podcast Katherine and Steff pick apart all of the three above clips to discuss what Alexa and Google are currently doing, what isn’t possible and what the implications are for brands. Click the link below to listen to the full podcast now.

John Campbell

Managing Director & Co founder

John founded Rabbit & Pork as the third agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
Rabbit & Pork are part of TIPi Group Built by Kitty