TIPi Group, who own agencies such as ROAST, Kitty and Rabbit & Pork, is reshuffling its senior management team as part of a streamlined restructure to give clients greater efficiency when working with its specialist agencies. The move is also to support the accelerated growth the company has recently experienced, following a number of client wins.
Jess Hodgson, formerly Group Client Officer, has been promoted to Group Operations Director as of this month. In the newly created role, Hodgson will help drive the business’ overall growth strategy alongside the wider management team, as well as oversee Operations within the group; identifying strategic opportunities and priorities.
With Hodgson’s legacy of driving forward a client-centric approach, TIPi Group Founder & CEO Ollie Bishop views this move as imperative to the success of the rapidly expanding marketing network. “In 2021, we experienced a headcount increase of around 30% taking us to a 75+ tribe, and this does not appear to be slowing down. It is vital to me that we remain nimble and strategic for our clients, without compromising quality as we grow. Jess’ appointment will ensure improved collaboration across the group, but also allow our individual business units to focus on their specialism that they deliver for our clients,” Bishop explains.
As part of the group’s strategic reframing, the business will take an ‘agency-focused’ approach, to complement and strengthen the various ways of working for the individual agencies within the group in a more agile manner.
The announcement comes as Gareth Owen, one of the Co-Founders of TIPi Group, has moved from Group Managing Director to an Advisor role after seven years at the business. Owen is beginning his next start up journey at Tickle Global launching a consent management platform driven by rewards and experiences.
TIPi Group’s recent growth isn’t isolated to the UK alone. Their Media and Performance agency, ROAST, last month opened its doors to a South African office in Cape Town and the independent network is currently in discussions for further international growth plans. This comes after the announcement of a large global media account win, with Cryptocurrency exchange, Bitstamp; appointing them for Media Planning and Buying across, Europe, US and APAC.
As featured on Campaign and New Digital Age.