Voice Summit 22: What are people asking Alexa about your brand?

Shannon Lynch

Marketing Manager

Voice Search remains one of the top use cases for Voice Assistants, yet little is still known about what exactly people are searching for and how brands and publishers should approach optimisation for such questions.

In this session from Voice Summit 22, John Campbell will be reviewing two years of data collected on real Voice Searches to Alexa. When, what and how people are Voice Searching. This data can be a goldmine for developing use cases for Voice apps and conversational AI experiences, so how do we utilise it?

 

Interested in finding out more about what people in the UK and US are voice searching? Check out our Voice Search Key Phrase Tool here.

 

Shannon Lynch

Marketing Manager

Shannon has joined TIPi Group in October 2021 as Marketing Manager, overseeing and putting into action marketing aspects and projects for TIPi Group, as well as the brands within. Shannon started her marketing career in 2015, gaining experience in a range of elements from social media to print advertising and events. Passionate about marketing and what it can achieve, Shannon is excited to be part of the digital world and challenging herself to learn more!