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About us

The Voice Experience Specialists

Rabbit & Pork are the Voice Experience arm of TIPi Group. We build brand strategies where voice sits at the heart of the users’ journey.

Our focus on Voice Experience reflects the huge shift in how users are interacting with digital content, requesting information and discovering products.

We enable brands to be part of the conversation.

Our capabilities expand beyond the development of Alexa Skills and Google Actions. We take a wider perspective on your business and the vertical it sits in to understand the various touch points along a user journey. That research piece helps you to understand the roles that website optimisation, local listing optimisation, optimisation of content on third party sites and voice apps play.

Our industry leading voice search ranking reports allows us to conduct this research with a data led approach which can be conducted ongoing to track vertical changes.

Why we have the name of ‘Rabbit & Pork’. Where we started and history of the brand.

“Heard of the phrase ‘rabbiting on’? Inspired by the old Cockney rhyming slang for ‘talk’ – ‘Rabbit & Pork’ – and in combination with our habit of animal-related agency names here at TIPi Group, alongside ROAST and Kitty, we thought this was an apt name for the voice experience arm of the business.

Founded in 2019, our team of voice experts come from a performance media background within the group, so everything we create is done with a focus on delivering tangible results and driving business growth.

We build brand strategies where voice sits at the heart of the users’ journey. Our focus on Voice Experience expertise reflects the huge shift in how users are interacting with digital content, requesting information and product discovery.”

Rabbit & Pork Leadership Team

John Campbell

MD & Founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.

John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.

John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Camilla Charalambous

Sales & Marketing Director

As Sales & Marketing Director at TIPi group, Camilla plays a crucial role in communicating its Voice Experience expertise, and how Rabbit & Pork can help brands to incorporate voice into digital strategies as it takes over the world of search and digital experience.

Camilla has over ten years experience in the industry and has been involved in establishing and successfully growing a variety of agency models. Starting at ‘Minute Steak’; this sister agency to STEAK was set up to deliver Search and Social campaigns to meet business objectives from a hyper-local to international scale.

In 2015 Cam went on to join forces with ex-STEAK CEO to help launch ROAST, acting as the agency’s first client relations director.

As Sales & Marketing Director at TIPi Group, Cam leads combined strategies across the two departments, to ensure consistent collaboration and effective communication within the market.

Rikesh Balakrishnan

Voice Developer

Rikesh is a software developer with extensive experience in cloud computing, specialising in the AWS ecosystem.

He designs and deploys scalable, secure, and high-performing solutions, creating seamless and innovative voice applications.

Prior to this, he graduated with a Law degree and worked in Property Development and Lettings for several years before embarking on a career change, joining Rabbit & Pork in 2021.

Max Ley

New Business and Partnerships

As New Business and Partnerships, Max works most closely with Rabbit & Pork to build relationships with partners and both discover businesses who could use our expertise and also help those who already know us to find the service they are looking for! Max began his career at TIPi Group in 2020 this year after completing the TIPi Academy. Before TIPi Group, Max graduated from the University of Sussex, with a degree in English and American studies.

Annie Coles

Finance Director

Annie joined ROAST/TIPi Group in 2015 from 360i London where she was Finance & Operations Director. Before 360i London, Annie was Finance Director at STEAK where she looked after Finance for the STEAK Group in the UK/US and Australia before transitioning the company through integration into the Dentsu Aegis Network.

Jamie Ross-Skinner

Insights Director

Jamie spearheads the central insights offering at TIPi Group. He provides data-led consumer-centric insights which inform client strategies across our full spectrum of agencies. Jamie started his career client-side before getting his first taste of agency life at WCRS and then joining ROAST in 2018. He has provided competitor and consumer insights alongside trend analysis for a wide range of cross-sector brands including HCA Healthcare UK, Reviti, Rightmove, Best At Travel and Trainline.