About us

The Voice Experience Specialists

Rabbit & Pork are the Voice Experience arm of TIPi Group. We build brand strategies where voice sits at the heart of the users’ journey.

Our focus on Voice Experience reflects the huge shift in how users are interacting with digital content, requesting information and discovering products.

We enable brands to be part of the conversation.

Our capabilities expand beyond the development of Alexa Skills and Google Actions. We take a wider perspective on your business and the vertical it sits in to understand the various touch points along a user journey. That research piece helps you to understand the roles that website optimisation, local listing optimisation, optimisation of content on third party sites and voice apps play.

Our industry leading voice search ranking reports allows us to conduct this research with a data led approach which can be conducted ongoing to track vertical changes.

Rabbit & Pork Leadership Team

John Campbell

MD & Founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.

John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.

John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Steff Preyer

Business Director

Steff joined Rabbit & Pork shortly after the agency launch. She defines and implements best in class Voice services, and builds strong working relationships with clients and internal teams. In her role as Business Director, Steff helps brands understand the potential for Voice Search and defines use cases to drive maximum impact for awareness, retention and revenue.

Steff has worked in digital marketing for 8 years, specialising in SEO and web performance analysis.

After completing a degree in scientific research, she began her career as an SEO manager at Go2Africa, a collection of luxury travel websites, achieving top organic rankings in the industry over the course of 3 years. She then spent a year in the role of SEO Account Director at The Media Image, where she worked on a number of large retail and classified websites in the UK, USA and South Africa.

Steff joined ROAST as an Account Director in 2016, where she was the account lead on a number of clients spanning various verticals, including Experian, Audible and InsureandGo.

Katherine Wren

Junior Developer

Katherine is a Junior Developer who recently graduated from Flatiron School and specialises in JavaScript, React, SQL and Ruby on Rails. For her final project, she created a rescue dog aggregator to help aspiring owners find their perfect pet.

Prior to Flatiron, she studied medicine and neuroscience at university and then worked in marketing at a healthcare start-up to bring their global physical retail marketing division off the ground. She worked with a wide variety of retailers, from large chains including the Casual Dining Group, PureGym, and The Dining Club Group, to small independent stores across the world.

Katherine joined Rabbit & Pork as their Junior Developer in August 2019 to help them produce custom Alexa Skills and Google Actions for clients.

Mike Best

Growth Officer

Mike is responsible for overseeing the successful on-boarding of Rabbit & Pork clients; acting as the account sponsor and ensuring a smooth partnership is on-going.

Throughout his career Mike has held a wide variety of roles specialising in Paid Search, Client Servicing, Planning and Business Development. Mike’s experience includes developing tech that has enabled data-led solutions for clients such as Carnival Cruises and Nestle, as well as being responsible for establishing new agile ways of working between client and agency.

Mike was recruited by TIPi Group last year as New Business Director to develop key growth sales strategies, tactics and action plans, before moving in to his new role.

Jessica Hollingbery

Senior Marketing Manager

As Senior Marketing Manager at Rabbit & Pork, Jess plays a crucial role in communicating its Voice Experience expertise, and how Rabbit & Pork can help brands to incorporate voice into digital strategies as it takes over the world of search and digital experience.

Jess began her career in the Mobile department of ROAST (the performance arm of TIPi Group) overseeing market research, campaign strategy, optimisation and reporting, as well as managing client relations across the travel, gambling and finance sectors. In 2016, Jess moved into the Marketing department to work closely with TIPi Group’s leadership, new business and discipline teams to develop integrated marketing campaigns for the group.

Here are some voice apps we’ve built

Launching the first travel insurance voice app

Launching the first travel insurance voice app

Our submission for Alexa skills challenge

Our submission for Alexa skills challenge

Vegan Scout our hackathon winning voice app

Vegan Scout our hackathon winning voice app
TIPi Group
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Rabbit & Pork

+44 (0)20 8102 8500

2nd Floor,
1-2 Berners Street,
London,
W1T 3LA

| Rabbit & Pork are part of TIPi Group