About us

The Voice Experience Specialists

Rabbit & Pork are the Voice Experience arm of TIPi Group. We build brand strategies where voice sits at the heart of the users’ journey.

Our focus on Voice Experience reflects the huge shift in how users are interacting with digital content, requesting information and discovering products.

We enable brands to be part of the conversation.

Our capabilities expand beyond the development of Alexa Skills and Google Actions. We take a wider perspective on your business and the vertical it sits in to understand the various touch points along a user journey. That research piece helps you to understand the roles that website optimisation, local listing optimisation, optimisation of content on third party sites and voice apps play.

Our industry leading voice search ranking reports allows us to conduct this research with a data led approach which can be conducted ongoing to track vertical changes.

Rabbit & Pork Leadership Team

John Campbell

MD & Founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.

John has 12 years of experience in digital marketing. Beginning his career at Just Search, working with brands such as Sports Direct, Total PDA and Furniture Today, by 2009, John had moved to Amaze in the role of SEO Campaign Manager working on international brands such as Dyson, Lexus, Henri Lloyd and ODEON. John later moved to STEAK as an SEO Account Manager progressing to the role of Group Account Manager, heading up a team working on Enterprise Rent-A-Car, LV= and Eurostar. In 2015 John moved to ZenithOptimedia / Performics as an SEO Account Director for NatWest and Toyota.

John was recruited as Head of SEO at ROAST, TIPi Group’s founding agency, four years ago, to define its SEO offering, grow and manage the output of the team and improve the departments suite of SEO technology. It was at ROAST John started to develop a voice proposition, first around the optimisation of website content for voice and then in the creation of Google Actions and Alexa Skills.

Steff Preyer

Business Director

Steff joined Rabbit & Pork shortly after the agency launch. She defines and implements best in class Voice services, and builds strong working relationships with clients and internal teams. In her role as Business Director, Steff helps brands understand the potential for Voice Search and defines use cases to drive maximum impact for awareness, retention and revenue.

Steff has worked in digital marketing for 8 years, specialising in SEO and web performance analysis.

After completing a degree in scientific research, she began her career as an SEO manager at Go2Africa, a collection of luxury travel websites, achieving top organic rankings in the industry over the course of 3 years. She then spent a year in the role of SEO Account Director at The Media Image, where she worked on a number of large retail and classified websites in the UK, USA and South Africa.

Steff joined ROAST as an Account Director in 2016, where she was the account lead on a number of clients spanning various verticals, including Experian, Audible and InsureandGo.

Camilla Charalambous

Sales & Marketing Director

As Sales & Marketing Director at TIPi group, Camilla plays a crucial role in communicating its Voice Experience expertise, and how Rabbit & Pork can help brands to incorporate voice into digital strategies as it takes over the world of search and digital experience.

Camilla has over ten years experience in the industry and has been involved in establishing and successfully growing a variety of agency models. Starting at ‘Minute Steak’; this sister agency to STEAK was set up to deliver Search and Social campaigns to meet business objectives from a hyper-local to international scale.

In 2015 Cam went on to join forces with ex-STEAK CEO to help launch ROAST, acting as the agency’s first client relations director.

As Sales & Marketing Director at TIPi Group, Cam leads combined strategies across the two departments, to ensure consistent collaboration and effective communication within the market.

Rikesh Balakrishnan

Junior Developer

Rikesh is a Junior Developer who recently graduated from Flatiron School and is competent in JavaScript, React, React Native, SQL, Ruby and Ruby on Rails.

Prior to this, he graduated with a Law degree and worked in Property Development and Lettings for a number of years before embarking on a career change.

Rikesh joined Rabbit & Pork as their Junior Developer in March 2021 to help them produce custom Alexa Skills and Google Actions for clients.

Max Ley

New Business and Partnerships

As New Business and Partnerships, Max works most closely with Rabbit & Pork to build relationships with partners and both discover businesses who could use our expertise and also help those who already know us to find the service they are looking for! Max began his career at TIPi Group in 2020 this year after completing the TIPi Academy. Before TIPi Group, Max graduated from the University of Sussex, with a degree in English and American studies.

Annie Coles

Finance Director

Annie joined ROAST/TIPi Group in 2015 from 360i London where she was Finance & Operations Director. Before 360i London, Annie was Finance Director at STEAK where she looked after Finance for the STEAK Group in the UK/US and Australia before transitioning the company through integration into the Dentsu Aegis Network.

Jamie Ross-Skinner

Insights Manager

Jamie spearheads the central insights offering at TIPi Group. He provides data-led consumer-centric insights which inform client strategies across our full spectrum of agencies. Jamie started his career client-side before getting his first taste of agency life at WCRS and then joining ROAST in 2018. He has provided competitor and consumer insights alongside trend analysis for a wide range of cross-sector brands including HCA Healthcare UK, Reviti, Rightmove, Best At Travel and Trainline.

Ruby Mellor

CX Director

Ruby is a customer experience & CRM specialist with over 15 years’ in the field. Her passion lies in helping businesses create memorable customer experiences that drive brand engagement, advocacy and ultimately sustained growth. Ruby is a broad marketeer from a client-side background with both on and offline channel experience. Having worked for leading global brands such as OFFICE and Photobox, to start-up companies like reviti and Rated People, she is adept at identifying strategic opportunities that deliver great results no matter the size of the company nor where it is on its CX journey. Her proven track record in innovation and digital transformation ensures she is always seeking industry-leading ways to drive your business objectives forward as you scale and grow.

Ruby joined TIPi Group/Rabbit & Pork in 2020 as CX Director to launch and lead the CX function, bringing together her strategic, tactical and technical expertise to deliver a best-in-class customer experience offering.

Jess Hodgson

Client Officer

Jess leads the Client Services team at TIPi Group; focusing on driving successful partnerships between our clients and agencies. Jess acts as account sponsor & leads the team to deliver best practice for our clients. Jess has eight years working in the digital media industry; she has worked both client and agency side across all disciplines of performance marketing. Jess has led teams driving successful cross channel strategy for brands such as HCA Healthcare, Virgin Media Business, Rightmove & InsureandGo.

Christina Daskajiannis

Marketing Executive

As a Marketing Executive, Christina ensures the continued and improved brand awareness of all TIPi Group brands including Rabbit & Pork. Since joining TIPi Group in 2019, Christina has worked to drive meaningful engagement of the TIPi Group brands. She currently works to ensure all brands are amplified, by overseeing the social strategy, executing TIPi Group’s awards strategy and project managing events alongside the Marketing Director.

Here are some voice apps we’ve built

Launching the first travel insurance voice app

Launching the first travel insurance voice app

Making customer questions easier, quicker & conversational

Making customer questions easier, quicker & conversational

Shortening the steps for product registration

Shortening the steps for product registration

Providing hands-free policy information

Providing hands-free policy information

Launching The Big Conversation on Alexa and Google

Launching The Big Conversation on Alexa and Google

Vegan Scout our hackathon winning voice app

Vegan Scout our hackathon winning voice app

Some of our clients

Some of our technology partners

TIPi Group
Roast
Kitty
The Market
Rabbit & Pork
Rabbit & Pork are part of TIPi Group