2020 Voice Predictions Revealed

We made 15 predictions for 2020 for the voice industry, scoring mechanism as follows.

Nailed It (+2) – When a prediction is right on the money and the primary criteria are fulfilled

• Partially Accurate (+1) – Predictions that are in the ballpark, but are somewhat different than reality
• Not Completely Wrong (-1) – Those that got near the truth, but are more “incorrect” than “correct”
• Way Off (-2) –  Guesses which didn’t come close

We had five different categories:

Amazon

1. Amazon will launch a smart watch. Way Off (-2)
2. Alexa will start to understand your emotions. Way Off (-2)
3. Amazon will launch a new phone. Way Off (-2)

Google

1. Google will launch a selection of new hardware devices Nailed It (+2)
2. Google will launch a paid advertising product related to the Google Assistant. Way Off (-2) –
3. Duplex expansion of locations and verticals. Partially Accurate (+1)

Samsung

1. Bixby will be launched in the car. Way Off (-2)
2. Samsung will launch a “home control” unit. Way Off (-2)
3. Developers will receive payments for building Bixby Capsules.  Way Off (-2)

Apple

1. Apple will launch an equivalent to actions, skills and capsules. Way Off (-2)
2. Siri will be build into the new iPhone / software update. Not Completely Wrong (-1)
3. Lower cost version of the Home Pod. Nailed It (+2)  – £99 HomePod Mini

General industry predictions

1. Adoption rates of smart speakers in the US, CA & UK will slow down but rise globally. Nailed It (+2)
2. Companies will launch their own branded assistant Partially Accurate (+1)
3. A UK retailer/restaurant company will launch a voice hardware device. Way Off (-2)

So overall score was -11! Eek! However, there were a few nailed on predictions which is great. Our predictions for 2021 will be on their way soon!