Voice Experience for Meal and Veg Boxes

Driving customer interaction and voice commerce using smart speakers

Currently nobody in the food box delivery industry has jumped on the opportunity to deliver content and commerce via smart speakers.

To help understand the potential we’ve recorded a demo of an Alexa Skill for a food box delivery company.

A few stats about the voice industry

  • 34% of households in the UK have a smart speaker 
  • 70% of UK smart speaker owners report using their speakers daily
  • Number 1 location for smart speakers in the home is the kitchen 
  • 40% of Top 200 brands already have a voice app
  • However, compared with 5 million mobile apps in the app stores, there are fewer than 150k voice apps, so there is still a first-mover advantage to be had

As outlined in the demo video above the cornerstone of a voice experience for a meal kit / vegetable box could include.

  • Box information
  • Recipe content and instructions
  • Voice ordering
  • Branded content

If this is something of interest to you, it would be great to have a quick chat about the potential of voice for your company. 

We generally start by running a free education session, followed by a workshop to generate voice use cases. 

Lets start a conversation

Rabbit & Pork are the Voice Experience arm of TIPi Group.

We build brand strategies where voice sits at the heart of the users’ journey.

Voice technology is changing the way we interact with the internet, digital content, brands, services and each other. It’s an unbelievably exciting time and Rabbit & Pork are here to help you develop and deploy a voice strategy.

Using a data led approach tied with collaborative workshops we help brands understand the voice landscape and what they need to do to gain visibility in this new frontier. From there we can work on the execution of said strategy such as the creation of Alexa Skills to Google Actions, reporting on voice visibility and distribution of your action / skill.

 

The Audio Tailors – Audio Branding Agency 

At the Audio Tailors, we do not ask “what can your customers see?” We ask “what can they hear?” Because to us, hopelessly passionate about sound, uniquely aware of its power, it’s simply the right question to ask. 

For us, one of the main reasons why a Voice Experience is such a valuable asset for a brand to have is for the simple reason that it opens up a direct channel of communication between your brand it’s customers’. Having an authenticity to the way your brand sounds will be a vital step in gaining rapport with customers. Ultimately the way your brand is going to be perceived by customers will depend entirely on the quality of the interactions that are taking place between them.  

Working closely with Rabbit & Pork and yourselves, The Audio Tailors look to create the bespoke audio content you need to make sure your Voice experience will resonate with users carrying to them a sound that is in authentic alignment with your brand. 

Many of the audio products needed to build an engaging Voice Experience can be repurposed in a number of other contexts. Our approach at The Audio Tailors is to deliver the leanest package of dynamic audio products that can be used not just in your Voice Experience but any other audible touchpoints you may have with customers. Whether you are audibly communicating with customers (Radio or television ads, Podcasts, via social media, In-App, Customer service phone lines, live events or now perhaps through a brand-new Voice Experience) the sound of your brand will be an authentic & consistent one wherever they are listening. 

For more info please visit https://www.theaudiotailors.com/

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