Smart speakers in hotel rooms provide guests with both convenience and entertainment, from playing music to setting alarms and making calls, all of which greatly improves customer satisfaction. However, by being an Alexa Smart Property, having smart speakers can also serve as an opportunity to increase room revenue by promoting additional services and making the path to purchase far more effortless for guests.
1. Optional Extras
Guests often appreciate flexibility when adding extras to their stay; smart speakers make this process seamless. By offering voice-activated services, you can increase revenue through:
- Late checkout or additional nights: Guests might consider extending their stay at your hotel when prompted with a simple voice suggestion. Breakfast packages: A guest might not have planned for breakfast, but a quick reminder through their smart speaker might lead to an additional purchase. Product purchases: Guests could order premium bathroom products, such as luxury shampoos or skincare, directly from their room, increasing your sales of in-room amenities.
2. Room Service
Smart speakers allow guests to easily order food and beverages without the need to navigate menus or pick up the phone. Whether they’re in for a quick snack or a full meal, guests can request to order:
- Drinks or cocktails: Perfect for winding down after a long day of sightseeing or meetings.
- Meals: From breakfast in bed to a late-night snack, voice-activated room service ensures guests never have to leave the comfort of their room. This convenience could lead to increased room service sales because guests are more likely to order when the process is frictionless.
3. Spa, Activity & Restaurant Bookings
Guests looking to indulge in your hotel’s amenities don’t always want to call or visit the front desk. By using smart speakers, they can quickly:
- Book a spa treatment: Whether it’s a massage, facial, or a yoga class, guests can reserve their spot with just a simple voice command.
- Reserve a table at the hotel restaurant or bar: Encourage guests to dine with you by making it effortless to book a table or request room delivery.
- Schedule local activities: Help guests discover local experiences, such as guided tours, golfing, or fitness classes, through the convenience of their room speaker.
4. Earn Commissions through Parbterships
Smart speakers also offer an opportunity for your hotel to collaborate with local businesses and earn a commission by promoting their services. This is especially useful for hotels that don’t have certain facilities on-site:
- Local restaurants: If your hotel doesn’t have its own restaurant, partner with nearby dining spots to offer guests an exclusive discount or direct reservations via the speaker.
- Tourist attractions and excursions: By promoting local experiences like city tours, theatre tickets, or day trips, you can earn commissions while offering guests a curated list of activities.
5. Future Bookings and Upsells
Finally, smart speakers are a great tool for generating repeat business by encouraging future bookings. You can offer:
- Discounts for returning guests: Use the smart speaker to prompt guests to rebook at a discounted rate or sign up for your loyalty program for future rewards.
- Package deals: Suggest an upgrade or a future stay at a reduced rate to keep guests coming back, whether they’re planning a business trip or a family vacation.
These are just a few ways that leveraging Alexa Smart Properties in hotel rooms can boost room revenue, providing guests with a personalized and convenient experience while creating new revenue streams for your business.
If you are interested in Alexa Smart Properties, please get in touch for a demo of the system.