Google Voice Search Result Types

Glossary

John Campbell

Managing Director & Co founder

Google uses several different sources of information to provide voice search answers. Since 2018 we have been running voice search ranking reports on the Google Assistant for over 15,000 key phrases every four months.

For each voice result we categorize into a different result type. This blog post lists all the different voice search result types on the Google Assistant.  Similar result types are grouped in tables. There can be slight variances on types e.g. ABR, Short ABR  and Short ABR & link to App.

We’ve included an example key phrase, example response and the data source of where Google pulls this information.

 

If you are interesting in a custom voice search ranking report for your brand and set of key phrases please get in contact.

No Response

Answer TypeExample Key PhraseExample ResponseData Source
No ResponseSmall business loansSorry, I can't help with that yet.N/A

Answer - ABR (Answer Box Result)

Answer TypeExample Key PhraseExample ResponseData Source
ABRHow much does a MOT costOn the website moneysavingexpert. com, they say: The maximum test costs are £54.85 for cars or motor caravans and £29.65 for motorbikes. Featured snippets ABRs on Google Web results
Short ABRBest insurance for new driversI found 8 on the website boughtbymany.com. Here are the first 3. Direct Line, Churchill Car Insurance, and Co-op Young Driver Insurance. Want to hear more? Featured snippets ABRs on Google Web results
Short ABR & link to AppInvestment optionsI found 14 on the website goodfinancialcents.com. Here are the first 7. Peer-to-Peer Lending, High Interest Savings Accounts, Certificate of Deposit, Dividend Paying Stocks and ETFs, Credit Card Rewards, Annuities, and Treasury Inflation Protected Securities. By the way, if you want to see the whole list, you can check out the link I just sent to your phone. Featured snippets ABRs on Google Web results

Answer - Action Prompt

Answer Type Example Key Phrase Example ResponseData Source
Action Prompt How to make a white RussianOkay. For that, you might like Tender. Want to give them a try? Implicit Invocation of an Assistant Action
Action Prompt (Open)DuracellAlright. Getting Duracell. Welcome to the Duracell App. The place to get information you can trust on the world’s most-trusted battery. You can ask anything you’d like to know about using our batteries, or even for fun facts. So, what would you like to know? Implicit Invocation of an Assistant Action

Answer - Device Prompt

Answer TypeExample Key PhraseExample ResponseData Source
Device Prompt (Smartphone)Chester accomodation I can't book hotels here. Try asking me to book on your phone instead. Google Assistant

Answer - Flight Search

Answer Type Example Key PhraseExample ResponseData Source
Flight SearchFlight to HawaiiSome popular flight destinations in Hawaii include Honolulu and Kauai. Upcoming roundtrip flights from London start at £1,176.00. Where are you looking to go? Google Flight Search

Answer - Google Maps

Anwer Type Example Key PhraseExample ResponseGoogle My Business listings
Map Suggest Is Turkey a European country I heard: is turkey a European country. Sorry, I can't help with showing that map, but you can do it on your phone. Try asking for directions to a particular city or business. Google My Business listings
Navigation Closest hotel to my locationAlright, the best way to get from Tavistock Hotel to your current location by car is via A4200, and will take about 4 minutes in heavy traffic.Google Maps
Navigation – User InfoHow do I get home You haven't set your home address. Where would you like to set as home? Google Maps
GMB Review Samsung insurance reviews Samsung Fire & Marine Insurance has no reviews yet on Google. Google My Business listings
Traffic Traffic updates There's heavy traffic in NW1, London. Google Maps Traffic Data
GMB Opening Times Hotels open near meCentral Hotel London is open until 00:00 on Tuesday.Google My Business listings

Answer - Google Whitelist

Answer Type Example Key PhraseExample ResponseData Source
Action Musical Note Electric guitar tuner Name a musical note you'd like to hear. Google Assistant
Definition What is an accumulator Accumulator. a person or thing that accumulates something. Google’s Knowledge Graph
Definition Movie reviews Reviews for which movie? Google’s Knowledge Graph
Easter Egg Business motivation Here's a quote that might help, George Eliot said, “It is never too late to be what you might have been”. Google Assistant
News Playback Today’s world news Would start to play news from a 3rd party 3rd Parties
Translation Class in French Classe Google Translate
Entertainment Movie showtimes Sorry, I couldn't find any listings for you. Google’s Knowledge Graph

Answer - Home Automation

Answer TypeExample Key PhraseExample ResponseData Source
Home AutomationLightingIt looks like that device hasn't been set up yet. You can do that in Assistant settings. Google Assistant

Answer - Image

Answer TypeExample Key PhraseExample ResponseData Source
Image Blue curtains Breast cancer on ultrasound Charity leaflet Sorry, image search is not yet supported.Google Image Search

Answer - Knowledge Graph

Answer Type Example Key PhraseExample ResponseData Source
Knowledge GraphBest accounting softwareSoftware frequently mentioned on the web include: QuickBooks, Microsoft Dynamics GP, SAP ERP, and others. Google’s Knowledge Graph
Knowledge Graph (Events)Events happening near me London Events: Chelsea Hospitality - Chelsea v Tottenham Hotspur Packages - Carabao Cup, Cirque du Soleil Totem - London UK Tickets, Cirque du Soleil: Totem and others. Google’s Knowledge Graph

Answer - Link on Google Home App

Answer Type Example Key PhraseExample ResponseData Source
Link on Google Home appHouse for sale in SheffieldI don't have an exact answer, but on rightmove.co.uk, I found a page called Properties for sale in Sheffield. If you want to read more, follow the link I just sent to your phone. Google My Business listings

Answer - Location

Answer Type Example Key PhraseExample ResponseData Source
Location Result (1 listing) Alcohol delivery Drinks Delivery London - Late Night Alcohol delivery London is in London. Google My Business listings
Location Result (1 listing) – Next OptionMotor financeMotoNovo Finance is on 1 Central Square in Cardiff. You can say: directions or call. (Next is sometimes included in further instructions) Google My Business listings
Answer – Location Result (2 listings)What is the best reliable car to buyI found a couple of places. The 1st one is BuyaCar at 31-32 Alfred Pl in London. The 2nd one is OSV at Yeoman Gate, D1, Yeoman Way in Worthing. Google My Business listings
Answer - Location Result (2 listings) – Next Option Nissan financeThere are at least 2 listings. The 1st one is: Nissan Finance Ltd, on Rivers Office Park, Denham Way in Rickmansworth. You can say: directions, call, or next Google My Business listings
Location Result (3 listings)Toy donations I found a few places. The 1st one is The Toy Project at 99 Junction Rd in London. The 2nd one is Toy House at 92 St Paul's Way in London. The 3rd one is Lewisham Toy Library at 46, Lewisham Shopping Centre, Molesworth St in London.Google My Business listings
Location Result (3 listings) – Next Option Pubs nearby There are at least 3 listings. The 1st one is: O'Neill's Kings Cross, on 73- 77 Euston Rd in London. You can say: directions, call, details, or next. Google My Business listings

Answer - Recipe Action

Answer TypeExample Key PhraseExample ResponseData Source
Recipe ActionCocktail recipesOkay. I've got a recipe called Margarita from Jamie Oliver. Does that sound good Website Recipe Schema

Answer - Similar Questions

Answer TypeExample Key PhraseExample ResponseData Source
Similar QuestionWhich wine is best for youI’m not sure, but I can tell you the answer to a similar question:Google Assistant

Answer - User Info

Answer Type Example Key PhraseExample ResponseData Source
Calendar Prompt Thailand self drive tours, England tours, School calendar Sorry, I couldn't find anything on your calendar. Sorry, I couldn't find anything on your calendar. Sorry, I couldn't find anything on your calendar. Google Assistant / Gmail / Calendar
Morning RoutineWhat’s going on near me today Changes dependent on device settingsGoogle Assistant
Mobile PaymentHow can I get a loanTo set up or change your payment and delivery information for shopping, tap "Payment settings" Google Assistant
Assistant User InfoWhen is my MOT dueBefore I give you that information, I need your permission. You can give it to me in the Google Assistant settings on your phone. Once that's done, ask me again Google Assistant / Gmail / Calendar
John Campbell

Managing Director & Co founder

John founded Rabbit & Pork as the fourth agency and Voice Experience arm of TIPi Group. John has developed and launched several Google Actions and Skills, presented at several voice events around the UK, spoken on the VUX podcast and authored multiple whitepapers.
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