The State of Voice in the News & Publishing Industry

A deep-dive report

Steff Preyer

Business Director

Last Updated : 08/01/2020

Page contents


Introduction to voice in the news & publishing industry

In 2018, there were an estimated 2.5 billion voice assistants in use globally, with Amazon Alexa and the Google Assistant leading the way. By 2023, that number is expected to triple to 8 billion.

We’re now living in a world where voice assistants are taking part in daily conversations. Voice isn’t the future; it’s already here.

With 20% of UK households and over a quarter of US households now owning a smart speaker, we’re leaving the “early adopters” stage behind us, and the news & publishing industries need to pay attention to keep ahead of this new wave of consumer behaviour.

Some companies such as the BBC and The Guardian have been building voice into their marketing strategies for years, but there is still a significant opportunity for other news & publishing companies to carve out a section of the voice market for themselves.

Voice-activated content represents a new frontier for traditional publishers, allowing them to connect to people at any point in their daily routines. Not just at their desk or on their mobile, but while using smart speakers, on the go (e.g. voice-enabled headphones) and in the car.

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Steff Preyer

Business Director

Previously an Account Director at ROAST, Steff joined Rabbit & Pork to help brands understand the potential for Voice Search and defines use cases to drive maximum impact for awareness, retention and revenue.
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