Answer – ABR (Answer Box Result)
ABR or Answer box results are the most common voice search result on Google.
This is when Google reads out the text from the answer box (sometimes called a featured snippet) result from a web search.
There are a few versions.
| Answer Type | Example Key Phrase | Example Response | Data Source |
|---|---|---|---|
| ABR | How much does a MOT cost | On the website moneysavingexpert. com, they say: The maximum test costs are £54.85 for cars or motor caravans and £29.65 for motorbikes. |
Featured snippets
ABRs on Google Web results |
| Short ABR | Best insurance for new drivers | I found 8 on the website boughtbymany.com. Here are the first 3. Direct Line, Churchill Car Insurance, and Co-op Young Driver Insurance. Want to hear more? |
Featured snippets ABRs on Google Web results |
| Short ABR & link to App | Investment options | I found 14 on the website goodfinancialcents.com. Here are the first 7. Peer-to-Peer Lending, High Interest Savings Accounts, Certificate of Deposit, Dividend Paying Stocks and ETFs, Credit Card Rewards, Annuities, and Treasury Inflation Protected Securities. By the way, if you want to see the whole list, you can check out the link I just sent to your phone. |
Featured snippets ABRs on Google Web results |