The State of Voice in the Insurance Industry

A deep-dive report

Steff Preyer

Business Director

Last Updated : 04/10/19

Page contents

 

Introduction to voice in the insurance industry

By 2025, the digital voice assistant software market is expected to reach over a billion users. With increasing adoption of voice interaction worldwide, and 46% of insurance seekers reporting using voice search at least once a day, there is a significant opportunity for the Insurance industry to use voice apps to reduce friction and simplify the customer experience. Several well-known brands, including Aviva, InsureandGo and Cigna and more, have already built voice apps to take advantage of the increasing adoption of voice technology.

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Steff Preyer

Business Director

Previously an Account Director at ROAST, Steff joined Rabbit & Pork to help brands understand the potential for Voice Search and defines use cases to drive maximum impact for awareness, retention and revenue.

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